Now piloting in Michigan dealerships

The AI advisor that runs the lane.

Wheelie walks every car, captures every recommendation, and pushes it into your DMS — in seconds, not minutes or hours. Fast. Accurate. Real ROI.

$270K
annual revenue increase
6:1
ROI (conservative)
4 days
payback
Wheelie, the AI service advisor mascot
Built forSolo stores·Growth groups·Regional dealer groups·CDK · Reynolds · Tekion · Autosoft
The service drive problem

Your lane is leaking revenue.

Walkarounds get skipped

Advisors are slammed. The multi-point gets rushed or skipped, and recommendations stay in someone's head.

Recommendations leak

What gets noted isn't what gets sold. Hours of write-up time, lost ASR, frustrated customers.

DMS entry is a tax

Double-keying into the DMS kills throughput. Every minute on a keyboard is a minute off the drive.

Meet Wheelie

An AI advisor on every lane, every shift.

Wheelie rides on the advisor's iPad. Tap to check in, listen to the walkaround, build the recommendations, confirm with the customer, and push the RO to the DMS — all before the next car pulls in.

See Wheelie in action →
01
Drive-in check-in

One tap on the advisor's iPad opens Wheelie. Towed-in cars route straight to consent-to-diagnose.

02
Live transcript

Every advisor / customer exchange is captured and structured into line items — no clipboard, no missed details.

03
Smart recommendations

Wheelie ranks declined, deferred, and new work by ROI and urgency, with customer-friendly explanations.

04
DMS push

One tap pushes confirmed items into Autosoft / CDK / Reynolds / Tekion. RO lift lands on the recap screen.

For managers & dealer groups

See every advisor, every rooftop, live.

Wheelie ships with a service-lane dashboard for managers and a multi-rooftop admin for dealer groups. Check-ins, confirm rate, RO lift, recall catches — all live, all sortable.

Per-advisor performance dashboard
Per-advisor performance

Check-ins, confirm rate, avg lift per RO, total lift — ranked, with trend vs prior 30 days.

Dealer group admin across rooftops
Dealer group admin

Roll up every rooftop: iPads live, RO lift, warranty caught, recall catches. Compare stores side-by-side.

Real ROI

Measure payback in days and revenue in years.

More multi-points completed. Higher ASR. Faster RO times. Wheelie pays for itself in days, not quarters.

ScenarioMonthly revenue increaseAnnual revenue increaseAnnual investmentROI ratioPayback
Conservative$22,500$270,000$47,9006:14 days
Solo store
6:1
$270K annual revenue increase
Conservative scenario
Growth group (3–8 stores)
7:1
per-store revenue compounds
Shared playbooks, single dashboard
Regional group (9+ stores)
8:1
fastest payback
Group admin + benchmarking

Based on Wheelie ROI Analysis, conservative-scenario modeling. Your numbers will vary — we'll run them with you on the demo.

How it works

Live in days. Not quarters.

We sit with your service manager, train your team, and stay on the line. No 6-month implementations.

  1. 01
    Connect

    We hook into your DMS (Autosoft, CDK, Reynolds, Tekion) and provision iPads for your advisors. Most stores live in under a week.

  2. 02
    Wheelie runs the lane

    Advisors open Wheelie, scan the VIN, and walk the car. Wheelie captures, recommends, and gets customer confirmation.

  3. 03
    Revenue lands in the DMS

    Approved ROs flow straight into the DMS. Managers see live throughput, ASR, and bottlenecks on the dashboard.

Why Michigain

Wheelie is our flagship. The thesis is bigger.

Michigain Automotive Solutions builds AI that earns its keep on the service drive. We're fast — we ship in weeks, not quarters. We're accurate — every recommendation tied to a real signal. And we obsess over ROI you can actually measure on a Monday morning.

Fast
Live in days
Accurate
Grounded in signal
Real ROI
Measured weekly
Read the Michigain Automotive thesis →
Michigain Automotive Solutions

The Team

Carl Schiller
Carl Schiller
Co-Founder

Business strategist with deep roots in Michigan's automotive industry.

Todd Calloway
Todd Calloway
Co-Founder

Operations expert focused on dealership efficiency and service lane optimization.

Jon Butler
Jon Butler
Technical Director, Loop

Leads AI engineering and rapid deployment through Loop's development engine.

See Wheelie run your lane.

30-minute demo. We'll model your store's ROI with your numbers, live.